Iggi's Texatarian

- Location: Waller Trailer Park Eatery - 1112 E. 6th Street - @Waller
- Hours: Wednesday & Thursday: 5 PM - 12 AM
              Friday: 5 PM - 2:30 AM
              Saturday: 12 PM - 2:30 AM
              Sunday: 12 PM - 10 PM
- Website: www.iggistexatarian.com / Facebook: Iggi Pup / Twitter: iggistexatarian
- Cuisine: Vegan - Texas style

Zoja Ulesoo and Rebecca (Becca) Strong met when they were both living in a vegan cooperative in west campus with 26 other room-mates.  Becca was raised vegan and having cooked her whole life was starting to kick around the idea of operating a vegan trailer.  Her friend Zoja stepped in with the funding and marketing to help get Iggi’s Texatarian off the ground and they opened in August of 2010.


They were playing with different themes, but their trailer was already painted like a big Texas flag, so they decided the Texan theme was going to work.  “It is kind of ironic since most Texan-types aren’t normally vegan, but we wanted to have a more welcoming attitude towards omnivores,” explains Zoja; and for inquiring minds, “Iggi” is Becca’s pit bull mix.


Since their menu concept is southern comfort vegan food, they have a variety of healthy options that are sure to please your palette.  The mac n cheese tastes close to the real thing, but the sauce is made of potatoes, carrots, and mustard.  The Quintessential Chili recipe is Becca’s mother’s and step-father’s recipe which they have entered in the Texas Chili Cook-off the last 20-odd years and has won the people’s choice on multiple occasions.

Counter Culture

- Location: UT Campus area -120 E. North Loop- @Avenue F
- Hours: Wednesday - Saturday: 12 - 8 PM
                Sunday: 12 - 6 PM
- Telephone: 512-897-2602
- Website: www.countercultureaustin.com / Facebook: Counter Culture / Twitter: CCVegan
- Cuisine: Vegan & Raw foods


Sue Davis traded one art form for another when she moved from a black and white fine art printer in the photography world to a chef in vegan restaurants.  She has been a vegetarian since the early 90’s and has been eating a vegan diet since 2002.  Originally from Massachusetts, she moved to San Francisco in the late 80s, to Austin in 95, and spent some time in LA before returning to Austin to develop her vegan trailer food business.

Sue opened Counter Culture in July of 2009 with a small basic menu that includes mainly sandwiches, salads, raw food and desserts.  The Philly Seitan is probably her best seller and it’s not hard to see why since she makes the seitan herself without the help of preservatives.  You won’t find any tofu on Sue’s menu, she feels like it’s everywhere and is used as a substitute for meat too often.  Rather, she makes everything from scratch.  Since she doesn’t over advertise about her vegan menu, it’s one of her favorite things to serve an unknowing citizen and have them be pleasantly surprised.

In addition to her background with photography and culinary art, Sue is a vinyl record collector and former DJ.  She has singer/songwriter-style acoustic music at her trailer during Sunday brunches.  Sue rationalizes, “A brunch tab can get pretty high if you order mimosas, but here it’s different.  Every Sunday I do a different themed brunch from Southern home cooking to breakfast burritos, and you can bring whatever you want to drink.”

Hola Aloha!

- Location: Southside - 2113 South Lamar
- Hours: Tuesday – Friday: 12 PM - 4 PM

              Saturday: 12 PM - 5 PM

- Website: www.holaaloha.com / Twitter: holaaloha

- Cuisine: Shaved ice and gourmet waffles made with homemade fruit syrup. 

A former entertainment wardrobe stylist and set designer, it wasn’t Chella’s intention to start a food trailer business.  She was back in town after touring with a ballet company doing wardrobe when a dear friend of hers approached her about a coffee trailer start up.  After some initial research, Chella offered the shaved ice idea.  With her friend’s heritage in Hawaii, and her growing up in West Texas with Raspados (the latin version of shaved ice), the snow cones made more sense to her although she was serious about providing a healthier option for the summer time snack.

Inspired by her Aunt Mary who always made everything from scratch with fresh ingredients, without using recipes, Chella serves only wholesome homemade goodness out of her trailer.  She makes all the syrups with organic juices and flavors, generally fresh fruits and berries.  Depending on the ingredients she will use organic cane sugar or agave nectar for the sweetener.  Her personal favorite is the Lemon Ginger syrup with Coconut ice cream at the bottom and her equally delectable best seller is the Strawberry Basil with a sweet leche dulce cream.